![]() The company’s growth relative to its wider segment may be partially due to the post-COVID effect – many dining chains rightsized or shuttered locations over the pandemic, leaving giants like McDonald’s to benefit from the reduced competition and market consolidation.Ĭhipotle also continued outperforming the fast-casual segment on a YoY basis while exceeding its own 2021 foot traffic in nearly all quarters of the year – and the California-based company is leaning into innovation to continue building its strength. As QSR-wide visit patterns remain subdued, McDonald's' growth remained noteworthy, with Q4 visits to the chain up 29.4% YoY compared to the 0.6% dip for the QSR category. ![]() Year-over-year (YoY, 2022 vs 2021) foot traffic trends only strengthened these chains' position as industry leaders. Visits to Chipotle grew by 66.2% and 28.7% in Q3 and Q4 2022 compared to the same quarters in 2019, while the fast-casual category saw its visits shrink by 18.9% and 27.2% in the same period. Chipotle, too, saw outperformance, with its visits exceeding the fast-casual segment in a year-over-three-year (Yo3Y, 2022 vs 2019) comparison. Meanwhile, McDonald’s – undisputed QSR leader – saw its visits elevated by 13.3% and 26.2%, respectively, for the same period. The QSR segment was down 11.1% and 10.4% in Q3 and Q4 2022 compared to the equivalent quarters in 2019. Consumers are increasingly conscious of how they spend their money, with many choosing to dine out less frequently than they previously may have – and restaurants are feeling the effects of these decisions. The strength of these brands is even more impressive when compared to the recent performance of the wider QSR and fast casual dining categories. And McDonald’s, which is experiencing impressive sales growth, is leaning into automation for its planned expansion. Much of this success is tied to the expansion both chains have undergone – Chipotle has grown from around 2,500 stores in 2019 to nearly 3,100 in 2022, and plans on opening an additional 250 locations in 2023. ![]() McDonald’s and Chipotle enjoyed impressive foot traffic growth all months analyzed. With 2022 in the rearview, we dove into the quarterly performance of both chains and consider what might lie ahead for them in 2023. When we last checked in with McDonald’s and Chipotle, both were outpacing their category peers and introducing new initiatives to help drive foot traffic and sales. ![]()
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